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How to Secure Gifted Partnerships with Restaurants, Hotels & More: Insider Tips from Invyted

Updated: Feb 15



Vanessa Stidever - Head of Marketing Ruby Okin - Partnerships Executive


What is Invyted and what sets it apart in the influencer marketing landscape?


Invyted is an influencer marketing app that brings brands and influencers together. For influencers, it’s their VIP pass to exclusive free brand collaborations. And for brands? It’s the fastest way for them to launch their influencer campaigns - think minutes, not weeks. We’ve worked with hundreds of brands, including Townhouse, Hilton Hotels, Dunkin’, Chipotle and Blank Street. We’re all about effortless collaborations that actually work.


What brought you to Invyted, and what excites you most about what you do?


Vanessa: While at my previous company, Asti (Invyted’s founder) invited us to join a goody bag for a Barbie influencer screening. We hit it off, and the rest is history!

Now coming up to our second birthday –it’s still really early stages, which is exciting to me.


To celebrate, we’re taking over Stormzy’s House Party in Soho and have nearly 500 attendees. We sold out on our platform in just 15 mins!

I believe in the technology we’re building. I remember interning and spending entire days manually entering influencer handles into Excel—now, our platform does it in two minutes. It’s mind-blowing. We're disrupting how the world does influencer marketing. 


Ruby: I started as a creator on Invyted before joining the team, and it completely changed the game for me. Gifted collaborations can be a slow, frustrating process, but Invyted made it seamless, giving me instant access to amazing brand partnerships in one place.


I believed in the platform so much that I took the leap from my corporate role at Unilever to help grow it. I’m still new in my role, but I’m beyond excited to expand our brand portfolio into beauty, travel, and wellness. I truly see Invyted as the future of marketing, and I can’t wait to be part of shaping it!


What strategies can dining, travel, and experience creators use to overcome the challenge of monetising their content?


Ruby: Having worked on both the brand and influencer side, my biggest advice is simple: post what you love consistently. Many brands prefer working with creators who have already featured them organically.


To monetise, be proactive—reach out to brands you love! Create a polished media kit with your engagement rates, analytics, and pricing. Find the right contacts, send strong pitches, and don’t be afraid to follow up.


And of course, keep growing! The larger your audience, the bigger your reach, making you more attractive to brands. Stay consistent, network, and opportunities will come!


How do you navigate contracts with gifted partnerships?


Vanessa: When creators sign up to the platform, they sign T's and C's stating that they are required to post if they redeem a campaign offer. We have the ability to send creators notifications and emails with reminders. However, if they don't post within a certain timeframe, their account will be frozen and eventually removed from the platform. That said, we’ve removed just one influencer out of 3,500+ in the past two years.


Ruby: There is an option for brands to request certain things they want creators to include in captions such as mentions and hashtags. A non-negotiable hashtag for us is #AD, which covers both the creator and ourselves legally.


How do you ensure that influencers are gaining meaningful value from gifted collaborations or experiences?


Ruby: We ensure influencers get real value from gifted collaborations by connecting them with brands that truly align with their content and audience. With our wide portfolio of brands across various niches, every creator can find partnerships that resonate. We prioritise authenticity, creative freedom, and long-term connections—so it’s never just a one-time perk, but a collaboration that makes sense and drives real impact!


Can you share a success story of how an influencer has benefited from using Invyted?


Vanessa: Of course! The Waldorf Hilton Hotel comes to mind—they offered a Beauty and the Beast-themed afternoon tea experience to 43 of our influencers. With our analytics dashboard, we tracked all the content, and within months, they reached over 1 million people on socials.


What criteria do creators need to meet to join Invyted?


What we're looking for is:


  • Authenticity

  • Good engagement rate (%)

  • Consistent good quality content

  • Creator account (no business accounts)

  • Minimum of 10k followers (most brands we work with request this)



What’s your top piece of advice for creators starting out and aiming to secure long-term partnerships?


Vanessa: It’s simple—network and build relationships. Get yourself in front of brands by talking to them directly, whether it’s at networking events or places like Creator Fest, where brands are eager to connect with influencers. As a content creator, attend launch events and other amazing opportunities to meet brands. From my experience, connecting, networking, and building relationships really works


Ruby: Networking is super key but also consistency and I really believe that hard work pays off so keep posting and keep reaching out and it will all come together for you.



Where can our readers find you?


Vanessa Stidever - Head of Marketing 


Ruby Okin - Partnerships Executive



 
 
 

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